Marketing Manager - Dublin

CPL

Dublin City Centre

This is a truly unique and exciting opportunity for an experienced, self-motivated B2C Marketer to build, develop and drive the Marketing function for a company at the forefront of the Casino and Gaming Industry in Ireland. Are you highly numerate, analytical, excited about the work you do and able to hold your own in a small, dynamic team environment? This company is at a uniquely exciting stage of change and growth, and this is your chance to be at the helm. What will I be doing? Reporting into the IT Director and company Directors, you will work independently to establish new and refine existing processes within the marketing Function. This role has a strong focus on retention through the use of company loyalty club, in-house promotions, marketing automation and direct marketing. You will lead strategy and provide hands-on guidance on the design, delivery and execution of marketing plans across multiple business locations. You will work closely with each company location in order to develop a unique marketing plan and budget. Develop and execute long and short-term marketing strategies to promote these several businesses, increasing target market penetration, enhancing overall revenues and supporting retention goals. You will lead the planning, implementation and creative development of the marketing calendar. Develop a promotion mechanic and use a range of channels to implement this, from email marketing, online advertising, events etc. Create and oversee new direct marketing campaigns (through measurement of the effectiveness of past direct marketing campaigns as well as A/B testing of new ideas. Spear head scheme enhancements that will add value for customers, such as redemption, vouchers & in-house promotions. Create and execute multi-channel marketing campaigns. Create copy for all promotional posters, SMS, emails and social channels. Closely monitor measure and report on marketing effectiveness and conduct analytics (planned & ad hoc) to support marketing performance optimisation. Working closely with key stakeholders to develop new tools for customer analysis, profiling & segmentation. What will I bring to the table? You have a minimum of 3 years’ experience in a similar Marketing role at a senior level. Experience in Loyalty, Affiliate, CRM, Direct Marketing and promotion creation is highly desired. Gaming (online or off-line) is advantageous but not a necessity. Proven analytical skills (extract and interpretation of data). Proficient in excel. Candidates will be proactive, self-starters and have a proven record of working on their own initiative to devise and implement marketing plans that have delivered business results. Proven organisational, communication and leadership skills are essential. The job isbased in Dublin. However, there may be some travel occasionally to accommodate the implementation of marketing campaigns and staff training in the various locations nationwide! Interested? Apply today for immediate consideration and a confidential chat. This job originally appeared on RecruitIreland.com.

2390 days ago